How to Get People to Eat Bugs and Like It

How do you launch a sustainable food revolution? Perhaps it requires a good story, and lots and lot of crickets.

When Pat Crowley realized realized he could make a better energy bar using “cricket flour” for protein, he knew he’d encounter the ick factor. Eating bugs simply doesn’t appeal to Americans. But he knew a lesson could be taken from the introduction of sushi to American taste buds in the 1970s. He knew he had to acknowledge people’s fear of eating bugs, before they would overcome it and take the first bite.

Listen to the compelling interview with Pat Crowley, Founder of Chapul…

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